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Diesel Knockdown Packaging - This is a concept of a knockdown packaging style for the designer brand Diesel. All packaging disassembles and folds down flat to make for easy shipping while still offering optimal protection for the items when reconstructed. The long box is meant to house a rolled cloth item (such as a shirt
or pants) and the small square box is for an accessory type item (such as a watch or bracelet). These two smaller boxes fit snuggly into the larger bag, end to end. The larger bag is also meant to appeal to both male
and female shoppers being neither too masculine nor too feminine.
This project involved use of package design, layout and illustration.
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